Posted by jennita Note: This post will make you smile, possibly even laugh. It won’t however teach you much about SEO. You’ve been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do “man on the street” interviews, somewhat along the lines of Jay Leno’s ” Jaywalking ” episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo! SEO to help with the interviews. Little did I know she’d be so great at it (ok, I lie. I knew she’d do much better than I would!). She did so well in fact that our video editor, none other than my (awesome) husband Rudy Lopez , mainly only used Dana’s interviews. A rockstar in the making! Rather than keeping you from this awesome video any further… I present to you: SEOmoz “Man on Street” – A Who’s Who in Search Marketing. Thanks to all our great participants! Matt McGee, Search Engine Land and SmallBusinessSEM.com Curtis R. Curtis, Universal Business Listing Ross Dunn, Step Forth Marketing Ian Lurie, Portent Interactive Steve (sorry – didn’t get his full name or company. If you know him, let me know!) Shannon Poole, Bruce Clay, Inc Greg Finn, 10e20 Danny Sullivan, Search Engine Land Virginia Nussey, Bruce Clay, Inc Bruce Clay, Bruce Clay, Inc David Szetela, Clix Marketing (didn’t make it in the video, but suffered through it and deserves props!) Jill Whalen, High Rankings (again, she didn’t make it in but did endure my questions!) Matt Cutts , Google
Posted by randfish This week, despite still being seriously under the weather (see this week’s sad WB Friday ), I flew down to SMX West to speak on the Link Building Strategies panel. Although I’d wanted to put more work in and deliver a better presentation, I received some very kind words afterward and requests from folks to share the deck via the blog. Before I embed the actual deck, though, I need to provide some context (as this isn’t a wholly self-explanatory presentation). Link building has, classically, been a tactic slapped on to a marketing campaign or website post-launch. I believe that those companies/sites that treat link acquisition as an afterthought, rather than building it into the product, will always lose out to those who treat link building strategically. In the deck below, I walk through a number of examples of sites, primarily startups, that have done this. These include: Twitter – every user of Twitter has an incentive to link to their profile so more people will follow them. This is also true of sites like Facebook, LinkedIn, DeviantArt, Etsy & others Vimeo – nearly everyone who uses Vimeo appreciates the beautiful aesthetic they’ve created. The embeddable versions of Vimeo videos look and feel more professional and high quality than nearly any other player, hence they get embedded (a lot). This embed action automatically drives links back to the video on Vimeo’s site, Vimeo’s homepage and the user’s profile, all with targeted anchor text. Urbanspoon – not only do they give badges to restaurants like Yelp and have started an online reservations system like OpenTable, Urbanspoon also features reviews from bloggers and foodies, who are then incentivized to promote their inclusion on the site. Last.fm – the widgets users embed on their site to share their favorite music automatically creates links back to the service. SurveyMonkey – a truly viral product (anyone who’s surveyed is automatically exposed to the site), SurveyMonkey is inherently link acquisitive through the product. In order to use the service, you need to link to SurveyMonkey’s site, where your form is hosted. Scribd – just look at the embed and the link below; ’nuff said. Miibeian.gov.cn – possibly the greatest link building strategy ever devised. The Chinese government requires that all websites in the country link to this site in order to operate legally; not too shabby, eh? Here’s the deck: Strategic Link Building As you can see, I’ve put in a shameless plug for Open Site Explorer at the end. If you haven’t seen the new features launched yesterday , you’re missing out. Tons of the data is completely free, and top pages is just about the easiest way to find traffic and link opportunities ever built (not that I’m biased or anything). Look forward to your comments about the presentation and the concept of productizing link acquisition into a site. Do you like this post? Yes No
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Posted by great scott! This week, we’ve got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen’s Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let’s all give them a big welcome. We did a PRO Site Review Webinar last week and noticed a few SEO issues that are all-too-common. So, in this week’s Whiteboard Friday, Jen and Danny will walk you through five common areas where people often make mistakes, and explain quick fixes that can help you improve, including bot blocking, courting the Linkerati, identifying problems using Top Pages , analyzing conversion rate, and addressing canonicalization. Here are the charts Danny referenced in the video:
Having worked in San Francisco for many years, I have heard about and seen my fair share of accidents involving the San Francisco Municipal Transportation Agency (Muni) vehicles hitting other automobiles or pedestrians.
outsourcerabbit.com What is SEO? SEO stands for search engine optimization but that doesn’t explain all too much either. This video jumps into exactly what SEO is all about. http Let’s talk about what SEO can do for you, and why you should be using search engine optimization to your advantage. Whether you’ve got one site or no sites this is a presentation on SEO (search engine optimization) that you cannot afford to miss. outsourcerabbit.com
Posted by RobOusbey There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I’ll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we’ve run for clients. Running giveaways online typically offers a few different opportunities; of most immediate use to SEOs is that competitions can attract links from authoritative sites and a variety of domains. They can also be great for data collection – it’s fine to ask the entrants for their email address and whether they’d be happy for you to send them emails again in the future. Furthermore, there’s a potential for increasing brand awareness amongst people who’ve not heard of you before. Running a Giveaway In the simplest competition users visit the website to fill out their details, possibly answer a simple question, and then a winner is picked out of the hat. Competition Prizes If you have high margin products, these can make attractive prizes without harming your bottom line too much (e.g.: giving away tickets for your theatre doesn’t cost anything if the show isn’t sold out.) You should also consider ‘money can’t buy’ prizes: a trip to watch a rugby match is cool, but spending the day working for a national team and getting a signed jersey is priceless. Look out for partnerships: when Distilled recently ran a whisky giveaway (to create buzz around the brand prior to the launch of our US office) we were sent messages by Jura whisky and Master of Malt (neither of whom we knew beforehand) offering some quite exceptional additional prizes. There’s potential to improve any competition by approaching suitable partners first, to offer some co-publicity and links. (I once emailed some contacts to ask for contributions to a competition, and ended up with
Posted by great scott! This week Rand discusses recent changes that seem to signal the coming of another big shift in how the engines determine results. With the incorporation of social networks into results, increased personalized search, and even Google Buzz , the social graph is clearly becoming a more and more important factor for the engines. What will these changes mean for online marketers and how can you take advantage of them? Watch this week’s Whiteboard Friday and find out… And here, for your browsing pleasure, are some of the resources Rand mentioned in the video… Video intro to Google Buzz: Royal Pingdom says Twitter now processing more than one billion tweets per month . The New York Times analyzes the sharing of articles online . Mashable reports Facebook passes 400 million users . Search Engine Land looks at Google’s social search features. Do you like this post? Yes No
www.melbourneseoservices.com Gain an understanding of keyword ranking with this SEO case study of Planet 13, a business that sells music and band merchandise. With the help of a keyword ranking tool called Market Samurai, learn how the company’s search engine rankings were increased over a 12 months period with a variety of keyword rankings. The SEO tips included in this video can help you with your SEO campaign To improve your keyword ranking, visit www.melbourneseoservices.com
Look forward to your comments about the presentation and the concept of productizing link acquisition into a site. Do you like this post? Yes No 
