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Posted by jennita Note: This post will make you smile, possibly even laugh. It won’t however teach you much about SEO. You’ve been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do “man on the street” interviews, somewhat along the lines of Jay Leno’s ” Jaywalking ” episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo! SEO to help with the interviews. Little did I know she’d be so great at it (ok, I lie. I knew she’d do much better than I would!). She did so well in fact that our video editor, none other than my (awesome) husband Rudy Lopez , mainly only used Dana’s interviews. A rockstar in the making! Rather than keeping you from this awesome video any further… I present to you: SEOmoz “Man on Street” – A Who’s Who in Search Marketing. Thanks to all our great participants! Matt McGee, Search Engine Land and SmallBusinessSEM.com Curtis R. Curtis, Universal Business Listing Ross Dunn, Step Forth Marketing Ian Lurie, Portent Interactive Steve (sorry – didn’t get his full name or company. If you know him, let me know!) Shannon Poole, Bruce Clay, Inc Greg Finn, 10e20 Danny Sullivan, Search Engine Land Virginia Nussey, Bruce Clay, Inc Bruce Clay, Bruce Clay, Inc David Szetela, Clix Marketing (didn’t make it in the video, but suffered through it and deserves props!) Jill Whalen, High Rankings (again, she didn’t make it in but did endure my questions!) Matt Cutts , Google
Posted by jennita Note: This post will make you smile, possibly even laugh. It won’t however teach you much about SEO. You’ve been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do “man on the street” interviews, somewhat along the lines of Jay Leno’s ” Jaywalking ” episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo! SEO to help with the interviews. Little did I know she’d be so great at it (ok, I lie. I knew she’d do much better than I would!). She did so well in fact that our video editor, none other than my (awesome) husband Rudy Lopez , mainly only used Dana’s interviews. A rockstar in the making! Rather than keeping you from this awesome video any further… I present to you: SEOmoz “Man on Street” – A Who’s Who in Search Marketing. Thanks to all our great participants! Matt McGee, Search Engine Land and SmallBusinessSEM.com Curtis R. Curtis, Universal Business Listing Ross Dunn, Step Forth Marketing Ian Lurie, Portent Interactive Steve (sorry – didn’t get his full name or company. If you know him, let me know!) Shannon Poole, Bruce Clay, Inc Greg Finn, 10e20 Danny Sullivan, Search Engine Land Virginia Nussey, Bruce Clay, Inc Bruce Clay, Bruce Clay, Inc David Szetela, Clix Marketing (didn’t make it in the video, but suffered through it and deserves props!) Jill Whalen, High Rankings (again, she didn’t make it in but did endure my questions!) Matt Cutts , Google
Posted by RobOusbey Search Engine Optimization covers a huge range of tactics – all of which can bring direct benefit to a website. In this post, I’ve shared examples of different tactics used at different websites, and the effects that have been seen. If you’re considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing. The post includes real screen shots from Google Analytics (click any of them to enlarge) but the sites and data have been anonymized. Target Your Target Terms Remember that post about building a page with perfect keyword targeting ? SEOmoz wasn’t kidding around. A website that sells homewares had issues with site structure and on-page targeting. Their category level pages were at subdomains such as http://kitchenequipment.sitename.com or http://livingrooms.sitename.com whilst each sub-category was back on the main subdomain at: www.sitename.com/find_product2.asp?url1=living+room&url2=rugs+and+carpets Category and sub-category pages had a distinct lack of semantic HTML or term targeting. Getting appropriate H1 tags onto each page was a quick job, improving title tag structure took a bit longer, clean & friendly URLs and internal links with appropriate anchor text were also added. The site saw ranking improvements across the board, which brought new traffic through head, mid and long tail terms. Can you guess when the changes were made? 
Getting sorted in Google Local Before getting into the nitty-gritty of ranking factors for Local Search , dead simple tactics , etc, it’s important to get the basics right. A large chain of restaurants created a ‘bulk upload’ file with the correct data for each one of their locations. After uploading the file, they applied for it to be reviewed and ‘whitelisted’. Local data that’s been uploaded by the business owner and whitelisted is treated as authoritatively as locations that have been manually verified by postcard. Despite various issues (Google’s best practice guidelines still aren’t quite the best solution in some cases) the traffic generated by visibility in Local Search has been significant and valuable. (The uploads were verified in late November when the traffic begins its steady rise.) Architecture of Change A current affairs magazine wanted to get more from their website. Because of falling advertising revenue, the publication was at risk of being closed down. They’d seen some growth from SEO already, but wanted to prove that the website had greater value. Although the site had a good brand and some great content, it suffered from similar problems to many news-type websites, including badly archived content, duplicate issues and a CMS that hampered keyword targeting or promoting individual articles. Recommendations were made to improve the site’s architecture and migrate to the new structure. The effect of the changes was immediate growth which took the organic traffic to 257% in three months. A month later, the magazine’s owner explained that the falling revenue from print advertising meant that they couldn’t continue to lose money publishing the mag, and closed it down. Hook, Line, Sinker An office cleaning company wanted to improve the profile of their site through SEO. Amongst other tactics, a member of staff spent a day writing a ‘linkbait’ post to publish on their blog. This generated huge amounts of traffic from social media sites (dwarfing their regular daily visitors) and was subsequently linked to from dozens of sites. This post, along with other content published on the site to attract links, helped the site grow in strength and authority, and it now ranks position 3 for ‘office cleaning’ in their country. Paid In Full This is SEOmoz, but I’d like to share a graph from a PPC colleague working on a site that sells scooters. They were initially bidding on very broad terms (scooter, scooters, buy a scooter, etc) but the campaign was adjusted to target more long tail terms, including descriptions, specifications, etc. Over a period of around six weeks, the cost per click was reduced by 30% and the more targeted traffic converted increasingly well – this allowed the site owners to increase their ad budget and generated more sales than their paid search campaign ever had before. If you’re new to SEOmoz and this post has inspired you to get involved in search marketing for your site, do browse the site for the PRO & free SEO guides and the SEO blog . If you’re a regular, do share any stories you’re particularly proud of in the comments. Do you like this post? Yes No
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Search Marketing Success Stories